Search Engine Optimization (SEO) should be at the foundation of every marketing plan, especially when your website is planned to produce more business, rather than just used as an informational resource for current and potential customers.

Since increasing rankings in search results takes time, SEO should be implemented as soon as possible. A marketing manager may consider hiring an SEO specialist to optimize the website or specific pages before any other online marketing efforts are considered, so that over time, the ranking in results can increase. If done properly, one can expect to reduce spending on Pay Per Click (PPC) over time as the rankings increase and produce more free organic traffic.

Professional Search Engine Optimization Services

It is very important that you hire a professional with real search engine optimization skills to optimize your website or specific pages, otherwise your efforts can backfire and lower your rankings – or worse – get penalized and possibly removed from search results. In the case of penalty and/or removal, you can expect a long and costly effort to return to results and hope to rank well again. The wrong “specialist” may use “Black Hat” techniques which basically try to “cheat” the system, or so called “Gray Hat” which walks a fine line between “white and black” hat techniques.

When you are looking to hire a professional, here are some things to keep in mind.

• No one can guarantee any specific position in the results. “Rank #1 on Google”
• No one can guarantee a timeframe for any specific results. “In 30 days”
• Familiarize yourself with key “White Hat”, “Gray Hat”, and “Black Hat” techniques. Simply search for these phrases to learn about them. i.e. “Gray Hat SEO”
• Always ask for references of previous clients whom you can contact and speak to, or ask for proof of successes. Such as rankings before and after.
• Ask about some methods they use in their SEO toolkit (skills, software, techniques)

Hopefully, when it comes time for you to hire that SEO Specialist, you find the right one who will provide a good, quality service which results in successful increase of your rankings.

Of course, you are always welcome to contact us for your SEO / SEM needs!

To match the old west look and feel of the restaurant, the website was created with the same theme. That old west look, but operating on current technology. Many elements of the website are dynamic and interactive to engage visitors and allow them to explore freely.

Features of the website include: social links with individual click count, photo galleries, menus, map and contact info, video streaming, calendar and a dynamic newsletter subscription form.

The client was very happy with the outcome, as were we!

Once we designed the first email newsletter, the layout was so effective that we continued using it for over a year. Each month we updated the content, made adjustments as needed, and added a theme for the occasion. After final review, we chop each design and prepare to send the email out to the lists.

Below are just a few of the designs.

The client needed a quick set of banners for a special campaign on a particular network, so we quickly created this set for them. They are simple, but effective. Quick turnaround and happy client.

The client asked for a fun and eye catching flash banner to promote the Yelloween / Veuve Clicquot Halloween party and room packages. It was a sudden need, so we did our best to create these banners as fast as possible. The flash ad was right on with the event. The Halloween style animation went well with the sound we produced for the banner. It was a fun, quick little project, and client was very happy with the banners.

In the fall of 2008, the client was looking to share promotions, increase bookings, and grow a subscriber list from prospect sends. We created several designs, and the client chose this design. We then chopped the design and converted it to an HTML version that was provided to a third party list agency. Overall, the campaign went well and the client was happy.

The hospitality client needed a functional email newsletter template designed for news updates and marketing. We create 6 different versions for them to choose from. These were the two they liked the most, and ultimately chose the lighter version.

We then chopped the design and converted it to an HTML version that the client could edit for each email send. We then plugged it into a powerful email marketing platform.

We created this small flash advertisement banner set for an online marketing campaign in summer 2010. The client wanted clean, simple colors and small slideshows. The banners turned out great and the client was very happy with them.

After a successful project in 2010, the client needed another flash advertising banner set for an online marketing campaign in summer 2011. We created the entire set, and used a neat technique to make the pool water look as if waves were in motion. The effect turned out great and the client was very happy with the results.

This is one of the the most common search queries for web design services in Arizona. Being searched roughly 6,600 times per month, there seems to be a healthy demand in the state. However, since there are many results from competitors targeting this demand, it can be a difficult process of research for business owners and managers seeking these services.

Here are a few tips for those seeking web design services:

• Those ranking at the top for a search term does not speak for quality of service. Ranking in results only indicates the ability to optimize content, such as this.
• Choosing a provider for web design in Arizona or elsewhere should be based on the work done by the company, not just what you’re told by them.
• Be sure to request quotes from multiple web design companies, so that you can compare prices and services beforehand.
• Try to avoid contracts that lock you in to any particular products and/or service agreements. They are common, but not always beneficial or necessary.

If you’re looking for web design, then you are most likely looking for someone to design a website and put it online for you. And to help prepare you, I’ve put together some basic information that you should know about websites, such as what it takes to put one together, and make it available for other people online.

Here’s a basic process a web design company would go through to create a client website:

• Ask the potential client relevant questions to determine their needs, goals, and budget
• Create design “mockups” for the client based on their preferences (colors, elements, content, etc.)
• After a design revisions process, create a final draft and present for approval
• Once approved, proceed to chop, cut, size and optimize graphics, and create the website pages – whether hand-coded or through a CMS
• With input from client, register an available domain (website address) or point existing. Registration should be in client’s name and ownership!
• Based on needs, setup hosting account for client site, configure any email, database or other services, and transfer website files
• Review all areas of the rough site for bugs or any other issues, and allow client to do the same.
• Make any final client requested changes, and prepare for final review
• With all changes and reviews completed, prepare for launch
• Perform and search engine marketing and/or advertising services requested

A proper website project includes:

• Consulting
• Design
• Development
• Domain
• Hosting
• SEO
• Marketing
• Support

Cost is much more difficult to cover. All of this is so dynamic, being that just about everything is a variable. You first have to work with the web design company to fill in as many blanks as possible, and once they have all the necessary information, they can then create a estimate or quote for you.

However, from experience, I can tell you that it is common to run into additional cost. This is usually due to unexpected changes, revisions, unforeseen issues, and such. Remember the definition of an estimate! I would suggest that you plan for up to 10-20% on top of the estimate. That way you will be prepared, and if the project goes smooth, you will have those funds available for other products and services you might need, such as marketing.

Finally, I will mention one of the most common hurdles… the lack of a budget defined by the client. Here’s an analogy I use often:

You can’t walk into a car dealer and only say… “I want a great car”, and when the salesman asks, you can’t say “I don’t know my budget”